Super Awesome Friends (founded in 2019) is a content led digital agency for live entertainment and the arts.
100 years of London theatre goes digital first
Support digital initiatives for the theatre’s trade organization as the Deputy Head of Content and Digital Media
Merged the brands of the Olivier Awards, TKTS, Kids Week and New Year Sale into one platform under OfficialLondonTheatre.com
Created the popular series #TheatreLoungeLive featuring acoustic versions of the West End’s most popular shows
Created a social influencer network of over 100 bloggers and social media stars in culture and entertainment to support theatre
Secured partnerships with Facebook/Instagram, Youtube, Giphy and Twitter for the Olivier Awards
In two years, grew OfficialLondonTheatre.com to 3.2 million visitors
Facebook grew from 30k to 190k with an engaged theatre audience and the creation of the highly engaged Kids Week Facebook group
Official London Theatre’s YouTube channel grew from 2k Subscribers to 120k subscribers, becoming the number one place to watch video for London Theatre
Twitter growth from 10k to 40k
A newly created Instagram account (20k followers)
109 million views on the popular Giphy.com page
Telly Award for the Be Inspired Champions video series
Boosted overall appearance of the Olivier Awards brand, increased tune in and raised the profile of theatre’s biggest night
OfficialLondonTheatre.com is now a major player in the London theatrical news and ticketing space
Two become one to push the boundaries of content creation
Founded a new digital ad agency: Art Meets Commerce
Grew from four to 23 people in just under four years; crafted the digital campaigns for dozens of Broadway and Off-Broadway shows
Omnicom acquired AMC to merge in with the largest live entertainment agency, Serino/Coyne
Worked on over 60 first-class Broadway and Off Broadway shows as the VP of Content and Community, continuously contributing to the digital progress of live entertainment
Created the online presence of the Tony Awards and forwarded the brands success as a unique voice to the theatrical community
Helped set the Guinness Book of World Records with BroadwayHD for the first-ever Broadway Livestream for She Loves Me
Awarded two Webby Awards, three Telly Awards and a Webby Honor
Featured in several major publications including The New York Times, Forbes and Wall Street Journal