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Deputy Head of Content and Digital Media at the Society of London Theatre

100 years of London theatre goes digital first

  • Support digital initiatives for the theatre’s trade organization as the Deputy Head of Content and Digital Media

  • Merged the brands of the Olivier Awards, TKTS, Kids Week and New Year Sale into one platform under

  • Created the popular series #TheatreLoungeLive featuring acoustic versions of the West End’s most popular shows

  • Created a social influencer network of over 100 bloggers and social media stars in culture and entertainment to support theatre

  • Secured partnerships with Facebook/Instagram, Youtube, Giphy and Twitter for the Olivier Awards

  • In two years, grew to 3.2 million visitors

  • Facebook grew from 30k to 190k with an engaged theatre audience and the creation of the highly engaged Kids Week Facebook group

  • Official London Theatre’s YouTube channel grew from 2k Subscribers to 120k subscribers, becoming the number one place to watch video for London Theatre

  • Twitter growth from 10k to 40k

  • A newly created Instagram account (20k followers)

  • 109 million views on the popular page

  • Boosted overall appearance of the Olivier Awards brand, increased tune in and raised the profile of theatre’s biggest night

  • is now a major player in the London theatrical news and ticketing space



VP Content and Community, Creative Director at Serino/Coyne and Art Meets Commerce

Two become one to push the boundaries of content creation

  • Founded a new digital ad agency: Art Meets Commerce

  • Grew from four to 23 people in just under four years; crafted the digital campaigns for dozens of Broadway and Off-Broadway shows

  • Omnicom acquired AMC to merge in with the largest live entertainment agency, Serino/Coyne

  • Worked on over 60 first-class Broadway and Off Broadway shows as the VP of Content and Community, continuously contributing to the digital progress of live entertainment

  • Created the online presence of the Tony Awards and forwarded the brands success as a unique voice to the theatrical community