Serino Coyne and The Tony Awards® have been recognized with a pair of Webby Awards for the exemplary integrated digital experience we offer our fans.
In the in the “Best Event in Social” category, the 69th Annual Tony Awards (2015) won the People’s Choice Award, which is voted on by the public; and also won the category, as selected by the Webby Awards voting committee.
#SerinoCoyne and the #TonyAwards have been nominated for a Webby Award for our 2015 Tony Awards Digital Experience in the social media events category. Now we need your help! VOTE NOW and help celebrate Broadway in the digital era!
Work. Everyone has to do it. Well, almost everyone. Gajillionaires don’t need to so this session is not for any gajillionaires. But work is a necessity for the rest of us working stiffs. Focus too little on it and you are in an endless cycle of living paycheck to paycheck. Focus too much on it and you turn into a misanthropic jerk no matter what your rank is on the corporate ladder. Is there a way to stay happy while still hating that you have to work? Yes. Is it a myth that you have to love what you do in order to be happy at work? Yes. Can you be a grumpy cat and still be happy? Definitely, yes. This session is about finding that balance between work and happiness. It does exist. Sometimes.
This Wednesday, Snapchat will curate a series of posts from Broadway performers into what’s known as a “live story,” or a stream of images related to the same theme. Themes vary from food to travel to entertainment.
Jim Glaub, creative director of interactive at theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.
The video, directed by Jim Glaub, recreates the scene, albeit in Velard’s Brooklyn apartment. Velard plays an electric piano in the foreground while a red-headed stranger is behind him, fast asleep while not even the vacuum or his cat, Milo, can wake him up.
Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.
The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.