Official London Theatre and Twitter have partnered to bring users Theatre Twitter Talks, a series of conversations with the industry’s biggest and most influential names at Twitter HQ.
The Tony Award record-holder and legendary stage star Audra McDonald joined us for our very first theatre #TwitterTalks at 4pm this afternoon (Friday 25 August).
You can watch the broadcast via the @TwitterStage account. Read More
The Society of London Theatre along with American Theatre Wing and LiveU have launched a series of acoustic performances in the theatre in both London and New York. Read More
We were on GMA for Miracle on 22nd Street! Read More
Miracle on 22nd Street! New York Couple Mistakenly Receives Letters Addressed to Santa — and Turns Them Into Act of Kindness Read More
An honor to be selected as one of Broadway's top people to follow! Read More
We produced a 6 hour livestream featured on CBS.com, Vogue.com, Nordstrom.com, BroadwayHD.com, EW.com, People.com and garnered over 250,000 live viewers! Read More
Serino Coyne and The Tony Awards® have been recognized with a pair of Webby Awards for the exemplary integrated digital experience we offer our fans.
In the in the “Best Event in Social” category, the 69th Annual Tony Awards (2015) won the People’s Choice Award, which is voted on by the public; and also won the category, as selected by the Webby Awards voting committee. Read More
#SerinoCoyne and the #TonyAwards have been nominated for a Webby Award for our 2015 Tony Awards Digital Experience in the social media events category. Now we need your help! VOTE NOW and help celebrate Broadway in the digital era! Read More
Here are some innovations and thoughts that rose to the top and how Broadway can be a part of the hottest show in technology. Read More
Work. Everyone has to do it. Well, almost everyone. Gajillionaires don’t need to so this session is not for any gajillionaires. But work is a necessity for the rest of us working stiffs. Focus too little on it and you are in an endless cycle of living paycheck to paycheck. Focus too much on it and you turn into a misanthropic jerk no matter what your rank is on the corporate ladder. Is there a way to stay happy while still hating that you have to work? Yes. Is it a myth that you have to love what you do in order to be happy at work? Yes. Can you be a grumpy cat and still be happy? Definitely, yes. This session is about finding that balance between work and happiness. It does exist. Sometimes. Read More
Monday night’s Grammy Awards were an exciting night for Hamilton and for Broadway as a whole. Let’s take a look at what happened on social media. Read More
Jim Glaub, VP of Content and Community at Broadway ad agency Serino/Coyne, wrote a great response to my piece. After talking with him, several things came into focus: Read More
A pretty fabulous life moment was to take the photo and video of Stephen King meeting Laurie Metcalf at Misery on Broadway. My picture was picked up by People Magazine! Read More
Jim Glaub to moderate panel on social media. Topics include best social campaigns, social media horror stories and the next five years of social on Broadway. Read More
Jim Glaub, director of content and community, was promoted to vice president of content and community, where he will lead social engagement, content strategy and digital distribution. Read More
“Facebook is rewarding video content. It’s getting views, shares and commented on,” saidJim Glaub, creative director of content and community at Serino/Coyne, a Broadway-focused advertising firm. Read More
This Wednesday, Snapchat will curate a series of posts from Broadway performers into what’s known as a “live story,” or a stream of images related to the same theme. Themes vary from food to travel to entertainment. Read More
Jim Glaub, creative director of interactive at theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort. Read More