WINNER! Webby Award and People's Choice Award

Serino Coyne and The Tony Awards® have been recognized with a pair of Webby Awards for the exemplary integrated digital experience we offer our fans.

In the in the “Best Event in Social” category, the 69th Annual Tony Awards (2015) won the People’s Choice Award, which is voted on by the public; and also won the category, as selected by the Webby Awards voting committee. 

Read More

Glaub to speak at SXSW

Work. Everyone has to do it. Well, almost everyone. Gajillionaires don’t need to so this session is not for any gajillionaires. But work is a necessity for the rest of us working stiffs. Focus too little on it and you are in an endless cycle of living paycheck to paycheck. Focus too much on it and you turn into a misanthropic jerk no matter what your rank is on the corporate ladder. Is there a way to stay happy while still hating that you have to work? Yes. Is it a myth that you have to love what you do in order to be happy at work? Yes. Can you be a grumpy cat and still be happy? Definitely, yes. This session is about finding that balance between work and happiness. It does exist. Sometimes.

Read More

Sold-Out Hamilton Takes the Singing to the Street

Jim Glaub, creative director of ­interactive at ­theatrical advertising agency Serino/Coyne, says the #Ham4Ham show and resulting social media exchanges create great content. “It’s a special moment that you can never see again—but you can, because it’s documented on ­people’s iPhones and on Snapchat and other platforms.” Also, says Angelo Desimini, chief executive officer of Serino/Coyne, #Ham4Ham “is authentic to who Miranda is and the themes of the show,” and authenticity is the most important part of any marketing effort.

Read More

’The Night Ed Sheeran Slept on My Couch’ Recalled by Singer Julian Velard (Video)

The video, directed by Jim Glaub, recreates the scene, albeit in Velard’s Brooklyn apartment. Velard plays an electric piano in the foreground while a red-headed stranger is behind him, fast asleep while not even the vacuum or his cat, Milo, can wake him up.

Read More: Julian Velard Recalls ’The Night Ed Sheeran Slept on My Couch’ |

Read More

Tony Awards Offers Red Carpet Live Stream Special: WATCH

Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.

The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.

Read More