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Read MoreVideo Takes Center Stage in Broadway Social-Media Campaigns →
“Facebook is rewarding video content. It’s getting views, shares and commented on,” saidJim Glaub, creative director of content and community at Serino/Coyne, a Broadway-focused advertising firm.
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Two New York City men feel a tremendous responsibility to respond properly when they mysteriously receive hundreds of letters addressed to Santa Claus at their Chelsea apartment.
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Glaub says, "People leave the show and jump onto Twitter to tell their friends how much they liked the show. It's been especially helpful when people with large followings tweet about it, increasing our followers and exposing the show to people that may not have heard of it."
Read MoreLegit producers try viral marketing →
Jim Glaub, whose Web marketing firm Art Meets Commerce reps clients including the Finn revue, says: “Even if viewers aren’t immediately buying tickets, they’re getting a raised awareness of the show. It’s a greater amount of impressions, and in marketing, that’s everything.”
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