“Facebook is rewarding video content. It’s getting views, shares and commented on,” saidJim Glaub, creative director of content and community at Serino/Coyne, a Broadway-focused advertising firm.
Read MoreBroadway brings its story to Snapchat →
This Wednesday, Snapchat will curate a series of posts from Broadway performers into what’s known as a “live story,” or a stream of images related to the same theme. Themes vary from food to travel to entertainment.
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