“Facebook is rewarding video content. It’s getting views, shares and commented on,” saidJim Glaub, creative director of content and community at Serino/Coyne, a Broadway-focused advertising firm.
Read More’The Night Ed Sheeran Slept on My Couch’ Recalled by Singer Julian Velard (Video) →
The video, directed by Jim Glaub, recreates the scene, albeit in Velard’s Brooklyn apartment. Velard plays an electric piano in the foreground while a red-headed stranger is behind him, fast asleep while not even the vacuum or his cat, Milo, can wake him up.
Read More: Julian Velard Recalls ’The Night Ed Sheeran Slept on My Couch’ | http://popcrush.com/ed-sheeran-slept-on-my-couch/?trackback=tsmclip
Tony Awards Offers Red Carpet Live Stream Special: WATCH →
Producers of tonight’s Tony Awards ceremony will offer live streaming coverage of all the action on the red carpet outside Radio City Music Hall, starting at 2 p.m. PT/5 p.m. ET.
The special, a first in the 69-year history of the awards, will be hosted by Darren Criss and two-time Tony nominee Laura Osnes. “Star Trek’s” George Takei will serve as the live stream’s official fan correspondent, with Randi Zuckerberg as tech/social correspondent, Blake Ross as theater correspondent and Emilio Sosa as the fashion correspondent.
Read MoreMiracle on 22nd Street (Video) →
Two New York City men feel a tremendous responsibility to respond properly when they mysteriously receive hundreds of letters addressed to Santa Claus at their Chelsea apartment.
Read MoreLegit producers try viral marketing →
Jim Glaub, whose Web marketing firm Art Meets Commerce reps clients including the Finn revue, says: “Even if viewers aren’t immediately buying tickets, they’re getting a raised awareness of the show. It’s a greater amount of impressions, and in marketing, that’s everything.”
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